5 Myths Debunked: Cold Texting
How to acquire a new audience by text
We text all the time. My previous gym instructor often said, “I try to run into people who text and walk at the same time. On purpose. It’s really fun!" Enough said. If so many people text, then why is it still new in a business context?
Texting is an uncrowded medium with a 95% open rate. It’s also great when you want an instant reaction from the recipient, as the average time it takes for clickthroughs and replies is 3 minutes. 3 minutes?!